Made to be craved.

Built to be repeated.

Before any of this, I was chasing long days in the backcountry, fueled by energy bars that quit before I did.

I wanted real ingredients that could actually keep up and taste good.

Then a podcast about fungi sent me down a rabbit hole I still haven't climbed out of.

I quit caffeine and started testing Cordyceps mushrooms. It kept me steady all day, and earned its place in my routine.

So I began building my own recipes in my truck camper's tiny kitchen, to make this incredible fungi taste a little less like the forest floor.

No brand. No plan. Just a guy trying to make something that worked.

During treatment, I was the most motivated person alive, because I wanted to stay alive.

I stacked supplements, powders, and a strict diet on top of chemo, with my oncologist's encouragement to incorporate the Lion's Mane and Cordyceps.

Maximum stakes. Maximum discipline.

Then treatment ended. And the routine collapsed anyway.

I was left with a supplement graveyard of half-used bottles and good intentions.

That's the part that stayed with me. Not the cancer. The collapse.

If maximum motivation couldn't keep a routine alive, the routines were built wrong.

It was never about discipline. It was the format.

We launched as ODD BALLS in the fall of 2023. One ball, one odd founder, and a name that made people smile.

It did its job. It broke the ice around a cancer nobody wants to talk about, and it got us here.

But somewhere between the first bag and now, the mission outgrew the punchline.

So we gave the brand a name built to carry it.